Time for your Website to make them say “Finally I’ve found what I’m looking for”
No more feeling embarrassed when someone asks for your website
You’re done letting it hold you back. You know you don’t have a few months to get around to it because potential clients are checking you out NOW. Your potential clients have multiple browsers up when deciding who to work with. They come to your website not to see if they need your service, but to find out if they need YOU for your service.
The quality of your service and your relationships brought you to where you are today,
But you are ready to scale beyond that
And being the best-kept secret won’t get you there. It’s time for your website to help do the talking and communicate just how great you are beyond your own circle—let's tell the internet.
Hey I’m Sam & I’m Makenna
Brand Strategist & Conversion Copywriter helping bring the vision of your brand to life through your website
We are both from Utah but connected over the internet. From the start, we were both impressed with each other's skills and thought a collaboration in the future would be a great idea.
Then Sam hired (me) Makenna to write her copy.
Of the experience, Sam said: “I loved my experience working with Makenna! She nailed my voice and it felt like I was reading something I said myself. I feel so confident in my website now and I would recommend her services to anyone!"
(We both believe deeply that your website should feel sound, like you. Through the copy and the design.)
Teaming up was the perfect match because Sam understands just how important and foundational copy is, but beyond that, she has a unique gift developed through YEARS of experience to use the copy to tell a story visually.
When I saw Sam design my copy I was actually blown away. Here is what I said to her: “You literally made the words SPEAK through the design, I even had to go back and check if the words were the same! It’s insane how the visuals can completely breathe life into the copy, they communicate even beyond the words. I didn't even realize the extent that was possible before!”
A strategic website that connects through your story
Together we will create a website that strategically speaks to what your dream clients want in a way that connects using your story. The result? A beautiful but powerful message that hits home with your audience and makes them think “YES, how is she in my brain.”
Together we bring over 16 years of combined experience in brand strategy, storytelling, and conversion copywriting,
We create websites that speak to the needs and desires of your dream clients while connecting on a human level.
With cohesive colors, fonts, voice, and stories that encapsulate YOU and all that your brand has to offer. All we do is rooted in brand strategy, meaning it goes back to the psychology of who you are selling to and the problems and desires that they have.
This isn't just about building your business; it's about building your personal brand.
With a website that communicates your story in every way, you differentiate yourself. Your website is a reflection of the ‘you’ factor and your unique approach to solving your client’s problems.
Website Copywriting Services:
Signature Website Copy
Timeline: 4-6 weeks
For the established business owner ready to turn your website into a client-attracting platform that sets your personal brand apart. With in-depth research to nail what’s in your dream client’s head, and personalized storytelling that effectively makes you stand out. You will walk away with a website that can stand for years to come.
Whats included?
✔Deep dive questionnaire into your business
To get to know the most important aspects of your business.
✔90-minute onboarding call
In this call, we cover the most relevant parts of the questionnaire and go even deeper. This is also where I ask you the questions that will uncover the stories you have that sell.
✔ 4-Pages of Website Copy
Including home, about, service (not sales page), and contact page. Written persuasively with The Storyselling method to stand and speak to your ideal clients.
✔4 client interviews
to get to know the deeper reasons behind what motivates people to buy from you, and what sets you apart and craft testimonials from their responses.
✔Competitor research
To see what angles are being used, and what makes you different.
✔Voice of customer research
Where I super stalk any and all testimonials you have, what people are saying on your social media, and any other calls and reviews you have.
✔ivoc Research
In-depth research to find what your target market is saying candidly online. To learn what they really want when it comes to your service.
Bonuses:
✔A messaging guide
to use the newfound research to have clear messaging wherever you show up.
✔Strategy on how to optimize your offer
If I notice clear things people are looking for or talking about when it comes to your offer I’ll share those with you to optimize your offer to be what they want.
✔3 rounds of revisions
to make sure every part of the copy aligns perfectly with your vision and message.
✔20% off a sales page add-on to turn sales calls into fit checks.
Investment: €3,000
(payment plans available)
The Storyselling Method
01 Learn
Through the onboarding form and our call, we will discover the stories that connect with your dream clients. This helps me write a website that shows who you are and what you stand for, making it easier for your ideal customers to connect with you.
02 Research
Where the magic happens and I discover the messages that make your dream clients feel you are in their head. Here I learn everything about your potential clients through voice of customer research.
03 Messaging
Blend together all the research about your dream customers with everything learned about you and your business to craft a clear compelling message.
04 Writing
I will then write and edit your website with clarity, readability, and persuasion.
