Rooted 🌱

1:1 consulting & coaching

You’re the best-kept secret, and I’m done letting that happen.

You’ve tried evvverrryyything, but you’re still not signing the clients you know you should.
You’re showing up. You’ve got the experience. WHY the heck are more people not interested?

You’re probably telling yourself: “I just need to be more consistent or post more.”

But you’ve already tried posting every day, you’ve spent the hours writing your captions, batching content, and being consistent

But every time you posted, it felt like shouting into the abyss…

You’ve been creating content nonstop and it’s still not converting. Referrals are slowing down, and you are realizing your business can’t sustain itself like this. When you pour time, energy, and heart into a post and get two likes and zero inquiries? It quite frankly feels like a waste of time.

So you start to wonder: “What’s the point?” when you’re showing up, trying to be helpful, and nothing’s landing...

That’s when the spiral starts. You overthink every word. You rewrite captions ten times. You start and stop. And the most sad, you start to second guess yourself. But here’s what no one ever tells you: This isn’t a “maybe I’m just not cut out for this” probelm. It’s a messaging problem.

When your message isn’t resonating, that’s when marketing stops working. And that’s a discouraging place to be!


But when your messaging works? That’s when your marketing gets traction, That’s when people say: “Omg, I needed this.” Showing up starts to feel worth it.

🎶You're not the problem. The online marketing advice is 🎶

Let’s be real…

You’re bombarded with with every promise under the sun:

  • "This one strategy will get you 10k months!"

  • "These 3 hacks will fix your content forever."

  • "Just be consistent and clients will come."

Ugh. It’s exhausting.

And it all just leaves you feeling overwhelmed, second-guessing, and stuck in the loop of "maybe if I just try this one more thing, it will finally work..."

Which looks like:

  • Switching up your strategy constantly

  • Posting on Instagram for two months straight only to jump to Threads when Coach Sally says she’s getting leads there

  • Questioning your entire offer when no one buys, so you create a new one

  • Building out a full-time-job-worth of freebies, services, and mini-courses
    ...and still, no bites on your actual offer

You’ve been sold someone else’s steps 3–5 (the content, the brand colors, the daily reels)

... without ever locking in step 1-2

Getting clear on what you're selling, who it's for, why it matters, and how to say all that it in a way that finally clicks.

That’s what we do together.

You’ve written the content. You’ve followed the advice. You’ve been consistent, shown up, poured hours into your posts. But if we’re being real…

➡️You’re still not getting consistent inquiries.

➡️You’re spending hours on marketing with little to show for it.

➡️And the clients who do come in? Still from word-of-mouth and refferals.

You know that can’t last forever, they are already drying up. Something needs to shift.

What if your message actually did the heavy lifting? What if your content started pulling people in, without you having to guess what to say anymore?

This Is the Piece That’s Been Missing

Honestly? You don’t need another content calendar. You don’t need another course. You don’t need to post more. YOU’VE HUSTLED ENOUGH.

You need someone to help you see the real gaps, name them, and help you fix them… for good. Someone to help you say the thing you’ve been trying to say. The thing that makes people go… Oh. I need that.

You need a partner. A strategist. A copywriter. Someone who:

  • Can help you create a strategy that works for your energy, your time, your brain

  • Holds you to your actual goals, and the strategy that gets you there

  • Can spot what’s not working in your messaging and why

  • Knows how to position you so people finally get what you do

  • Helps you show up like the expert you already are

  • Actual feedback so you’re not second-guessing everything you write

This isn’t a course. It’s me with you helping you shape your messaging, write stronger copy, and get consistent clients.

I’m not just coaching you. I’m in it, with you.

When I did this work in my own business, I hit every single sales goal I set last year.

Not by doing more. Not by posting daily. But by getting laser clear on what I wanted, how to talk about it, and what tasks actually led to clients.

You don't need to become a content machine. You just need to make your message land.

Introducing Rooted

A messaging + content strategy container for business owners who are done posting into the void and ready to actually grow their business from it.

Client words….

"I was constantly posting... but I had no strategy... I was quickly getting burned out...

It wasn't even 12 hours later that a new client had found me and wanted to book!... She has been a life-saver and really helped me get a clear game plan on things I could do to market myself better!" – Chelsea

If you’ve ever thought…

➡️ “I don’t want to seem too salesy.”
➡️ “Who am I to say this?”
➡️ “I feel like an imposter, someone with more experience should be saying this, not me.”
➡️ “What if someone tells me I’m wrong?”
➡️ “I overthink every word, and then I don’t post at all.”
➡️ “If I just had someone to tell me what to say, I’d actually show up.”

Rooted meets you right there.
This isn’t about pretending. It’s about pulling out your voice, your real message, and learning to share it in a way that feels good and gets results.

Because here’s the truth: You can’t afford to hide anymore. Your work is too important to stay invisible.

It’s time to feel this way instead…

✨ Like you know what to say, and actually believe it
✨ Confident hitting “post,” even on something a little bold or vulnerable
✨ Rooted in your message, your mission, and your value
✨ Energized by your content, not drained by it
✨ Like clients see you… and are excited to work with you

Why this might work when everything else hasn’t

Rooted isn’t just content support.
It’s starting at the roots, the messaging that feels like you, and actually works.

Inside Rooted, we start with a deep messaging pull-out session, where I help you uncover:
✅ The real reasons clients say yes to you
✅ The words and stories that make them say, “That’s exactly what I needed to hear”
✅ The thing that connects your content directly to your offer so you aren’t perpetually nurturing but instead people finally get what you do (and why they need it)

From there, we build your plan. Around your goals. Your energy. Your life.

You don’t want to spend all day on content, you want to work in your business whether that coaching or building websites. And you feel “If I had a clear plan, I’d follow it. I just don’t have one.”

That’s why you’ll also get:
✅ My eyes on your posts like having a conversion copywriter in your corner
✅ Content reviewed and refined so it doesn’t just “sound nice,” it sells
✅ Real feedback, mindset support, and strategy when you hit a block or spiral into overthinking

Kind words…

"She helped me build a story bank... so I wasn't staring at a blank screen... She makes email marketing feel raw and authentic, not salesy... Makenna has helped me flip the script..." – Michelle

Here’s What Comes With This (Spoiler: A Lot)

Offer messaging Intensive: 2-hour onboarding call where we dig deep, get clear, and build the message that makes everything easier

Story Mining: I help you pull out stories from your life and work that connect, persuade, and build trust fast

Marketing That Converts: Together, we create the core messaging you’ll use across all your marketing (bio, emails, website, content)

Business Strategy: Custom client-getting strategy based on your business goals, energy, and what feels sustainable to you

Copy Support: I’ll review your posts, emails, and sales pages so you’re never stuck wondering if it’s good enough

2 Calls Per Month: Support to hold you through the goal and support you when mindset comes up. 

Voice Note + DM Support: Message me between calls for feedback, clarity, and support. 

Accountability + Goal Tracking: We pick goals that matter and I help you stay on them (without pressure)

This is like having a strategist, copywriter, mindset coach, and co-CEO in your corner, every step of the way.

“Makenna takes the guesswork out of copywriting and marketing

"Before working with Makenna, I felt in the dark about what was going on with my email marketing strategy... Makenna takes the guesswork out of copywriting and marketing... I feel confident that I can bring in more consult calls with my new strategies, and make more sales!" – Aleina

Why I’m the One to Help You With This

Because I was you! I have been exactly where you are.

It wasn't that I didn't know enough, I knew TOO MUCH at that point, yet I still wasn’t getting the results I knew I should be with all the experience I had.

Last January, I reached a point where I told myself: if I didn’t make my business work by the end of the year, I was going to quit. 

I’d been posting everywhere, trying all the things, and while people kept saying, “I love this,” no one was actually buying.

So I got serious.

I read every goal-setting and planning book I could find. I built a system that helped me set a clear goal each quarter, and this is the insane part. I actually hit it.

For the first time in my life, I HIT EVER. SINGLE. GOAL I set for myself each quarter last year. Because I created a strategy that I could stick to, even if that was only 70% of the time.

Q1? I set the goal to sign 2 clients. I did it. 

Q2, I decided to sign 3. Done. And it only went up from there.

And what’s wild? I started showing up less. Not everywhere. Just with a clearer message that did more of the heavy lifting. Within a few weeks of getting clear, I had 10+ inbound inquiries, not just any clients, but dream clients reaching out to work with me.

Because I finally stopped trying to do it all and started doing what actually mattered.

Before this, I booked clients as a:

  • Social media manager

  • General copywriter

  • Email strategist

  • Email Program

And I did it all because of my messaging.

So when I say I can help you craft a message that sells, I mean it.

And I don’t just coach. I see what is hard to see when it’s your own business. 

I wish I had me as a coach when I was starting out. 😂

Now you do.

I Know What It’s Like To Stay Quiet. I’ve been the one doubting every word. I’ve felt the freezing perfectionism. The impostor syndrome. The “who am I to say this?” The pressure to sound like someone else, or say nothing at all. I’ve been able to move through it, and I want to help you do the same.

That’s why Rooted exists.

Real Words from People I’ve Actually Helped:

"Having you help with my emails has been a game changer in my business!..."
"I have had clients say I absolutely LOVE your emails and I read EVERY single one... Makes me feel more confident in my Role as a Realtor and not second guess myself so much!... I’m so glad our paths connected!" – Erynn

"Her expertise in crafting compelling copy has not only elevated our brand but also captivated our audience..."
"Makenna is not just a copywriter; she's the secret behind our story's success." – Salynn

"Working with Makenna is a dream..."
"She took the time to truly understand my brand on a deeper level than anyone has ever done... Work with Makenna, it will have the biggest ripple effect..." – Lauren

I feel confident that I can bring in more consult calls with my new strategies, and make more sales!

Before working with Makenna, I felt in the dark about what was going on with my email marketing strategy. I couldn't understand what was missing that was keeping me from making sales. Makenna takes the guesswork out of copy writing and marketing, she gave me a clear plan to implement right away! I feel confident that I can bring in more consult calls with my new strategies, and make more sales!— Sara Powers

I was SO intimidated by email marketing... I’m now 5 weeks into consistently sending emails... I even made my first email sale!... I still can hardly believe I made $150 in 15 minutes of work..." – Andrea

“You helped me so much. Thank you! My home base PT business grew all because of you.” —Hailey

Let’s Talk Investment + Next Steps

CURRENT PRICING: €500/m for 3 months. €1500 total.

Normal pricing: €800/month for 6 months

(Total: €4,800 EUR)

Let’s finally make your business work, the way it was always meant to.

Is Rooted Right for You?

Rooted is for you if:
✔️ You’ve got a legit offer and a big heart, but your message isn’t landing.
✔️ You’ve tried showing up, but it never sticks (and it’s draining).
✔️ You want real support from someone who’s done it, and gets it.
✔️ You’re ready to stop second-guessing every word, and start saying what you really mean.
✔️ You’re done DIYing your way into confidence. You want strategy, support, and clarity… now.

It’s not for you if:
✖️ You’re just getting started and don’t have an offer yet.
✖️ You’re looking for a plug-and-play template or generic “content plan.”
✖️ You’re not open to feedback, support, or trying something new.
✖️ You want someone to do it all for you. (Rooted is done with you, so your message actually sounds like you.)

✖️Your business is an MLM

This 6 month package includes:

  • Here you dive deep into your business, you share everything about it, upload any resources you have from research etc. That way our onboarding call will go deeper and focus on mining that gold and finding your stories.

  • We go DEEP into your messaging, where I pull it out of you. I help mine for your business stories that POWERFULLY support your message. We also get clear on what your marketing strategy will be over the next 3 months

  • From the call I compile your messaging so you have a guide to reference to know what to write in your copy. I also pull out and share the stories you shared in your own words ready to go.

  • Here you have space to share how your strategy is going, anything coming up and refine and get clear on your message or where you may feel stuck.

  • Access between calls to support when things come up.

  • Share your emails, website, social posts. All copy and get my personalized feedback on it for ways to improve and make sure its aligned with your message. This alone improves your copywriting at a very fast rate.

  • During your 6 months in the 1:1 you get full access to any and all programs or classes I create included Email With Intent and all CustomGPTs to help you implement.

What starts to happen when your messaging is on point…

Still thinking It through? Read these Q’s first:

What if I’ve already taken messaging courses and they didn’t help?
I hear this a lot. You’re not doing anything wrong, you just weren’t given the feedback, direction, or support you actually needed to implement it. This isn’t a course. I’m in it with you. We shape your message together, apply it everywhere, and adjust it until it works.

I don’t have a big audience will this even work?
Yep. Most of my clients have small or quiet audiences. A clear message resonates even if only 10 people see it. This is about building demand through speaking to the exact right people, not volume.

What if I’m super busy?
This will actually help you be consistent with your own marketing when your busy. Because on our onboarding call I pull all the ideas out of you, which overthinking what to post takes up most of our time anyway. You only create them and post. My own marketing strategy takes me about 2-3 hours a week creating all content, and then around 40 minutes a day. We create something sustainable you can show up for.

What if I fall off or can’t keep up?
This is why we start with creating a realistic strategy that works for you and your life. If you fall off after that, we take that data and make adjustments to make it work.

I’ve invested in so many things and I’m scared this will be another letdown.

Yeah, I’ve been let down too (more than once). I’ve wasted money on programs that overpromised and didn’t deliver, so I get it. We can talk through it on a call if you are hesitant. If it helps to know, I really care about my clients' results. I really feel like I win when you win. I get invested in your business like it’s my own, which is exactly why I held off offering strategy for so long. Firstly, because I was worried it could take over my life because of how much I do care, I think about your business on walks etc. If I see something online like a great messaging angle, I'll screenshot it for you. And second, I wanted to be sure I could actually help, and I’m at the point now where I believe I can. So if you’re feeling unsure, let’s just talk through it. No pressure, just real clarity on whether this is the right thing for you or not. 

I built this because I wish something like it existed

I’ve never offered strategy like this before.

This is the first time I’m offering everything I’ve learned from years of writing for 6-7 figure businesses inside their funnels, behind their content, refining their messaging in a close-up, done-with-you container.

You’re not just getting my eyes on your copy. You’re getting my brain on your whole business.

You get the marketing mind, the copywriter precision, and the strategic support all in one place.

This isn’t surface-level support. This is the thing that shifts everything.

You have permission to show up as yourself fully, unapologetically.
It’s time to stop shrinking, stop second-guessing, and start owning your voice.

Rooted isn’t here to give you a formula. It’s here to help you find your clearest, most powerful voice and give you the tools to use it.

Because you are allowed to take up space.
You are allowed to be visible.
You are allowed to show up fully as you and still be strategic, still get results, still run a business that works.
It’s your turn to claim it!! Let’s do this!!