Email with Intent

Build the kind of email strategy that sells your offers without relying on social, showing up 24/7, or burning out.

You didn’t start your business to be a full-time content creator…

But that’s what it’s started to feel like.

You’re showing up. Posting. Staying “consistent.”
And for what?
A few likes. A couple saves.
No real leads. No real trust.

You’re tired.
And deep down you know this isn’t sustainable.
You want to market differently.
You want something that lasts.
Something that gives back.

This is for the business owner who’s done relying on social.

Whether you're:

  • Shifting from 1:1 work into something more scalable

  • Wanting consistent sales outside of a launch cycle

  • Tired of the constant hustle just to get seen

You’re craving a system.
You want your business to feel spacious again.

It’s time for the coziest form of marketing

✨Email!✨

That allows you to sell WITHOUT:

  • Having to show your face (hello I don’t wear makeup 99% of the time)

  • Social Media Burnout (I wanna ghost IG If I need to)

  • Hustling (No more posting a million times without results)

  • Stressing over some complex funnel (Regular emails can be evergreen selling)

Say Hello to emails that build relationships & support your life

Maybe you’ve already tried emailing…

Sent a few newsletters. Set up a welcome sequence. But it’s not doing what you hoped.

Your list feels dead.
You’re not sure what to say.
And every email takes forever to write.

You’re not wrong to want email to work.
You just need a system that does.

Andrea

“I was SO intimidated by email marketing… Now I’ve sent 5 weeks of emails, feel confident, and made my first $150 sale — from my tiny list!”

“I was SO intimidated by email marketing… Now I’ve sent 5 weeks of emails, feel confident, and made my first $150 sale — from my tiny list!”

What if your emails didn’t just go out…

…but actually brought people in?

What if your list felt like a warm, alive, engaged group of humans
people who know you, trust you, and are excited to buy?

What if your marketing finally felt like you
and worked without burning you out?

This is whats possible inside:

Email With Intent

Imagine going from…

❌ Stress writing emails at midnight having no clue what to say, to…
✅ Bundled up on the couch with a warm drink in hand batching all your emails for the month with ease.

❌ Copying that email template you have that doesn’t sound like you, to…
✅ Writing emails from scratch that your people actually want to read.

❌ Boring emails that get skimmed or left unopened, to…

✅ Emails that make your people hang on every word with interest in your offers.

Most business owners think their emails aren’t working because…

  • They’re not writing often enough

  • They need better subject lines

  • Their list is “too small”

  • Email just doesn’t work for them

But the real reason?

*Their messaging isn’t clear.*
They’re not explaining what they do in a way that lands.
So even when they send emails… it doesn’t connect.

It’s not that they’re bad writers.
It’s that the core message isn’t sharp, simple, or specific enough to make people see themselves in it — and take action.

When your message clicks?

Your people do, too.

That’s why the first thing we focus on inside Email With Intent
is dialing in your message — so your emails can finally do their job.

Let’s look at the numbers:

➡️59% of consumers say email marketing influences their purchase decisions.
➡️But 69% unsubscribe because the content doesn’t feel relevant.

Sometimes? That’s because you grew the wrong list.
But more often? Your offer is relevant, you just didn’t say it clearly enough.

They’re buying from someone.
Let’s make sure it’s you.

What makes this different from other email courses?

Most email advice was made for people with giant lists. They can send a weekly “value” newsletter and make sales.

But when you’re working with a smaller, trust-based audience?

You need more than just nurture.
You need strategy.
You need stories that actually sell.
You need to say the things that make people feel seen…
and see you as the obvious choice.

That’s what we build inside Email With Intent.

And Inside Email With Intent you’ll learn the secret Ingredient for writing emails your list wants to read and buy from: Strategic Storytelling

At the heart of Email with Intent is Strategic Storytelling. This approach turns your inbox into THE #1 place to build relationships at scale. The place to show up to your warmest leads offering them your unique solution to their pressing problems.

In Email with Intent, you’ll learn how to choose and share stories that are relevant and resonate with your audience’s needs and desires. These stories will set the foundation for a connection that leads naturally to trust and positioning you top of mind when they need to hire for your niche.

Here’s what Strategic Storytelling does:

  • Builds Relationships: By sharing real, relatable stories, you create an authentic connection with your audience, which is essential for sales.

  • Creates Engagement: Your audience starts looking forward to your emails because they see value in them.

  • Guides the Buyer’s Journey: Strategic Storytelling is KEY for leading people toward your offers in a way that feels like lunch with a friend rather than pushy or “salesy.”

You’ll learn my 3x3 Story Method:

You don’t need to be a good writer to be a great email marketer. You just need to tell the right stories, in the right way.

• Find persuasive stories inside your real life + client work
• Match each story to the right buyer stage
• Balance voice and sales strategy — so your emails build trust and drive action
• Convert warm leads without feeling like you’re pitching

Because random stories don’t sell.
Strategic stories do.

“Makenna is an email genius!

She helped me build a story bank of experiences that relate strategically to my ideal clients so I wasn't staring at a blank screen every time I went to write an email. She makes email marketing feel raw and authentic, not salesy. As someone who has always despised copywriting and never considered myself a writer, Makenna has helped me flip the script with her expertise and guidance, showing me that storytelling can be both fun and effective at converting sales.”- Michelle Harris

It’s about time to stand out in the inbox!

No more sending the kind of emails everyone else does…

❌ long branded multi-section newsletters that take forever to write.

❌Repurposed social media posts or

❌emails only with the goal of driving traffic to the latest podcast episode.

No, your goal for email is more than that. Your goal is to make sales.

So you need to start sending…

✅Strategic Storytelling emails your list loves to read and buy from

Email with Intent will teach you how to write quality emails that connect to your goals.

This is for you if…

• You’ve tried email, but it didn’t really lead anywhere
• You’re tired of relying on DMs and daily content to make sales
• You know you have the leads — but not the system
• You’re moving into one-to-many offers and need your emails to work harder

“Thank you so much for creating this course Makenna!

Before Email with Intent I was SO intimidated by email marketing. I had no idea where to start, I was freaking out I might accidentally send my drafts to everyone, and a Welcome Sequence was a mystery to me. I’m now 5 weeks into consistently sending emails, I feel so much more confident, my writing has improved tremendously, and I even made my first email sale! I still can hardly believe I made $150 in 15 minutes of work, from my still TINY email list (way better return than from the hours I used to spend on Instagram posts!)”- Andrea - @The.Productivity.Witch

You’ll walk away with…

A repeatable weekly email plan so you know exactly what to send and when

A vault of strategic stories content that connects, builds trust, and converts

The Sales Psychology Layer emails that shift beliefs and move people toward a yes

The Weekly Email Rhythm a system to stay consistent without burning out

A message that reflects the true value of your work so the right people finally get it

Emails that work while you log off warming leads and selling in the background

Confidence in your strategy because your emails aren’t just going out… they’re doing the heavy lifting

What You’ll Learn in Email with Intent

This program gives you everything you need from start to finish for sending weekly emails that connect and convert. 

Month 1: foundations 

  • Messaging Foundations: Get clear on your core message so every email speaks directly to the desires of your audience, making your emails impactful and relevant.

  • Building a list of ideal subscribers: Create a freebie that attracts subscribers genuinely interested in what you offer. Quality subscribers create the foundation for effective emails.

  • Email Growth that works for you: Learn all the different ways to grow your email list and choose the best ones you can do consistently that fit around your life.

  • Write a welcome sequence: The most underrated thing to make the quality of your subscribers 10x better. Building trust, and connection and prepping them for your offers to come.

Month 2: Email Strategy & Storytelling

  • Write emails people want to read: Learn the strategy behind an effective weekly email and learn what you should be sharing each week to share relevant emails that create interest in your offers.

  • Strategic Storytelling: Master storytelling techniques that make your emails irresistible, relatable, and persuasive. This approach goes far beyond templates and connects directly to what matters to your audience. Find all the stories that you have that fit into the 3 types of stories that build trust and sell. 

  • Practice email storytelling: to get better every time.

  • Weekly email framework That sells naturally: You’ll have a simple framework to follow so every email brings value and leads to your offers, without feeling pushy.

Month 3: Editing & Efficiency

  • Learn email editing: Learn how to edit your emails to make them digestible and fun to read. 

  • Write faster: You’ll learn to write quickly and confidently, even if you’re short on time. I’ll show you exactly how I’ve been able to write six emails in half an hour while keeping each one meaningful.

  • Learn from your metrics: Learn how to analyze your metrics to improve your emails

✨And a bonus to help you implement: A messaging & sales page, Custom GPT. ✨

I used this to write the sales page for a new offer in less than 3 hours. I kid you not when I say that would take me over 40 hours otherwise. It SO hard to see our business and messaging from an outside perspective, this helps you do that. And the amount of confidence that comes from knowing you aren’t doing the 100% selling in email alone, but that you are sending them to a persuasive sales page to further sell, its priceless.

What they are saying…

“Instead of panicking once a week and rushing out a random post, this approach gave me focus, clarity, and a strategy to use going forward.” — Angela

“Instead of panicking once a week and rushing out a random post, this approach gave me focus, clarity, and a strategy to use going forward.” — Angela

Here’s how Email With Intent can solve your biggest email struggles…

1. If you feel overwhelmed and confused about what to write:

Email with Intent will help you by:

  • Clarity in Messaging: Getting clear on your messaging and finding relevant stories so you never wonder what to write, making all your marketing efforts easier.

  • Creating a Custom Strategy
    Learn to develop an email strategy tailored to your unique goals.

  • Defining Content Pillars
    Map out weekly content pillars that guide readers naturally toward your offers.

2. If you’re facing low engagement and low interest in your emails:

Email with Intent will help you by:

  • Growing Your List the Right Way
    Learn to attract subscribers who genuinely want what you offer.

  • Building Trust with a Welcome Sequence
    Start every new subscriber off with connection and trust.

  • Using Strategic Storytelling
    Share stories that feel personal and engaging, making readers look forward to hearing from you.

3. If you’re inconsistent with emailing:

Email with Intent will help you by:

  • Providing Structure & Accountability
    Stay consistent with a framework that keeps you on track each week.

  • Implementing a Batching Strategy
    Learn to batch-write emails so you’re always prepared, even during busy times.

4. If you don’t have enough time for marketing:

Email with Intent shows you how to keep email marketing low-lift:

  • Weekly Content Pillars & Structure
    Know exactly what each email should focus on, saving you time and stress.

  • Quick, Actionable Videos and Exercises so you can apply everything right away.

  • Fast Writing Techniques to help you write emails even when you feel stuck. With these strategies, I’ve written six quality emails in just half an hour—it’s possible to write faster without cutting quality.

This isn’t just about writing better emails.
It’s about learning to think like a marketer.

To troubleshoot when emails don’t convert.
To look at the data the clicks, opens, engagement, conversion rates, and know what to do next.

We don’t throw words at the wall and hope they stick.
We use real insight to make decisions.

And the part most people miss in their emails?

Inside, I’ll help you:

• Audit the gaps in your email, preventing them from converting
• Shift how you diagnose and improve your strategy
• Optimize the things most people overlook like your offer, funnel, or traffic

 • Add surveys to get voice of customer data straight from your people

Hey, I’m Makenna!

I’m a mom so having a life-first business is important to me. Throw in some mental health challenges (hello ADHD) Aaand it’s kinda a necessity. I believe in building a business that supports my life, not the other way around. This is why I love email so much. Email lets you connect, market, and even sell without constantly showing up online. It’s the coziest, most sustainable way to grow, freeing you to live your life with the confidence that your emails are working for you. 

In Email With Intent, you’ll learn how to make email the coziest part of your business

No more wasting time hustling only to send out more messages that don’t land. When your message is clear, you’re confident that every email you send truly makes an impact. That’s what happens when you Email with Intent. You’ll also learn how to batch your emails, schedule them ahead, and then log off both physically and mentally, knowing each email will strategically move readers along the buyer journey, not just nurture aimlessly.

You’ll master the art of writing emails your list genuinely wants to read and buy from, all without guesswork, stress, or templates.

This is your chance to make email the most rewarding part of your marketing strategy and build a system that supports your life and business.

Start the new year knowing your emails are connecting with your audience, guiding them closer to buying, and working for you, even while offline.

What others are saying about my email strategy:

  • Straight, to-the-point tips without the fluff. I feel a lot more confident in crafting an email my audience will actually read, starting with a hook and making it scannable."

    Jennie

  • "Before working with Makenna, I felt in the dark about what was going on with my email marketing strategy. I couldn't understand what was missing that was keeping me from making sales. Makenna takes the guesswork out of copywriting and marketing; she gave me a clear plan to implement right away!"

    Sara

  • “Makenna's workbook on email writing is a critical skill that all business owners need to have for their business. She highlights the importance of things like storytelling and considering the customer journey to get your ideal clients to convert. As a web designer and marketing strategist, one of the main issues my clients face is that once they get followers or potential clients on their email lists, they don't know how to use email to convert them into customers. This guide is a great starting point for learning how to set your business up for success when it comes to using email marketing in your strategy!”

    Emily

  • “I already had some background on email marketing but reading the document you sent me really helped me to get some clear direction on my email strategy going forward with such great practical examples! You’ve also made it so simple to understand in a way that makes sense in my brain, so all in all this was very helpful!”

    Nikita

 FAQs

  • This is for you if you are a service provider who wants to get better results from your email marketing. Either you aren’t emailing yet, you’re inconsistent or else you just want to get better results to ultimately have your emails get read, resonate with and create interest in your offers.

  • If you consider yourself a personal brand then the strategies used in this program are for you! Businesses I typically work with include online service providers, coaches, in-person service providers, and course creators. If you have a product-based business this could work for you if you also consider yourself a personal brand and lead with your marketing in that way.

  • You’ll get access to trainings (the current plan is to drop them weekly) where you will watch, learn, and quickly implement to improve a key aspect of your email marketing. In addition there will be a space to ask questions along with other members, and a monthly live call for support.

  • No you do not. I typically say copywriting is not like normal writing, It’s a marketing skill. You don’t need to be a word smith to write great emails, you just need to understand your ideal client. Even if you feel like you aren’t a great writer. You will learn the skills, and have the practice you need to write emails that resonate with your ideal clients.

  • Per week you can expect around 30 min-3 hours once your foundations are in place. The biggest time commitment will be in the first month, since you are setting up your email foundations (freebie, welcome sequence). The time depends on where you are at with your email marketing. If you are completely new It will take more time if you still need to set up your platform, and less if you have that in place.

  • When you start to grow your list with the right people and implement the storytelling strategy your emails will resonate more with your readers. Typical things that could happen include higher open and click through rates, email responses and feedback from people showing interest in your offers.